MC Herrera

Taylor Guitars Homepage Redesign

Taylor Guitars Homepage Redesign

Taylor Guitars Homepage Redesign

Taylor Guitars Homepage Redesign

Redesigned the homepage to simplify navigation, improve accessibility, and deliver a modern, engaging user experience.

Redesigned the homepage to simplify navigation, improve accessibility, and deliver a modern, engaging user experience.

Redesigned the homepage to simplify navigation, improve accessibility, and deliver a modern, engaging user experience.

Redesigned the homepage to simplify navigation, improve accessibility, and deliver a modern, engaging user experience.

Client:

Taylor Guitar

My Role:

Lead Digital Designer

Year:

2023 / 2024

Service Provided:

Web Design, Design Systems

The homepage of the Taylor Guitars website was outdated, with an overly long layout and sparse content in each section. This design created a disjointed user experience, making it difficult for visitors to access key information efficiently. My goal was to redesign the homepage to create a modern, user-friendly experience that prioritized accessibility, streamlined navigation, and improved functionality. It was also essential to ensure the design adhered to WCAG guidelines for inclusivity. I introduced tabbed product card modules to streamline information presentation and reduce excessive scrolling. This allowed users to access more content in a compact space without feeling overwhelmed. Additionally, I implemented a clear hierarchy, keyboard navigation, and text alternatives to ensure usability for all visitors. Each design choice focused on balancing visual appeal with functionality, creating an intuitive layout that met diverse user needs. The redesigned homepage successfully addressed the initial challenges by delivering a polished, engaging, and accessible user experience. Navigation became more intuitive, key information was easily accessible, and the user journey felt streamlined. The integration of accessibility features ensured compliance with WCAG guidelines, enhancing inclusivity and usability for all visitors. Overall, the redesign not only improved user satisfaction but also increased efficiency in how users interacted with the homepage.

I led a homepage redesign to create a modern, user-friendly experience. By adding tabbed product modules, I simplified navigation, reduced scrolling, and made key information easily accessible.

Overall, the solution the team created was effective in addressing the challenge of creating a modern look with improved functionality, accessibility, and usability, adhering to WCAG guidelines to ensure inclusivity for all users. Key information became easily accessible through streamlined navigation and tabbed product card modules, reducing excessive scrolling and providing a user-friendly experience. By integrating features like clear hierarchy, keyboard navigation, and text alternatives, the design prioritized accessibility while maintaining a polished, engaging layout that enhanced satisfaction and efficiency for all visitors.