As the lead digital designer and art director for this website development project, I guided the creative vision and directed a team of designers to deliver a cohesive, user-focused final product. Collaborating closely with the research team, I gathered key data on amenities, demographics, and other relevant insights to inform the design and ensure the site met user needs. Utilizing Figma, I developed detailed wireframes to gain stakeholder approval and set the foundation for the site’s structure and functionality. I built the website using Webflow and created a comprehensive design system to establish a consistent and polished brand identity. To reflect the company’s impact on life sciences in Boulder, I designed custom line graphics resembling fingerprints, symbolizing their unique contributions. The project, from initial concept to final revisions, was completed within two months, resulting in a visually engaging and thoughtfully branded website.