As the lead digital designer for Taylor Guitars’ 2024 Holiday Gift Guide, I oversaw the creative process from concept to execution. I art-directed a photoshoot to ensure visuals aligned with the brand’s aesthetic and campaign goals, capturing the essence of Taylor’s offerings for the holiday season. Utilizing Figma, I developed wireframes to present the design concept to stakeholders, facilitating collaboration and feedback. By incorporating their input, I refined the guide to deliver a polished, visually engaging final product that resonated with Taylor Guitars’ audience.